Digital Product Coordinator

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The Digital Product Coordinator is responsible managing all aspects of digital marketing campaigns. This position will work with internal partners in sales, marketing, project management, development, ad operations and design teams to coordinate projects, media fulfillment, and management of digital products. Responsibilities include: The set up and execution of local email marketing campaigns, delivering campaigns to our Greensboro and Rockingham mailing lists.
Manage Daily Deals platform, including the creation of local deal offers and
Template website creation
Managing Contests/Sweepstakes/Quizzes
Pull analytics data for implementation in sales proposals and marketing
Aiding the sales team in the understanding of digital trends and best practices for digital campaign success.
Needed Skills:
A Minimum of two years in a digital coordinator position
Strong understanding of targeted display
Strong experience with Google Analytics
Adept with Excel
Ability to work well under deadlines
Digital savvy and up to date on all digital trends, digital benchmarks and Google changes
Strong interpersonal skills and sales acumen to assist multi-media executives
on sales calls
Have a good sense of creative strategies that best drive customer engagement
and digital conversions
Preferred Skills:
Google AdWords Certified
Experience working with Site Creation
Experience using SpyFu and SEM Rush
Experience managing a Google AdWords MCC with ability to setup, manage, and optimize search campaigns, display campaigns, and Tru View pre-roll campaigns
Education: Bachelor degree or qualified experience
Category: Manufacturing , Keywords: Product Coordinator